For a century, KMOX has lived its mission to inform, engage, and serve the people of St. Louis. Built on the foundation established by longtime general manager Robert Hyland, KMOX pioneered the modern standard for news, talk, and sports radio — a commitment to accuracy, clarity, and community that still guides us today. As “The Voice of St. Louis,” we strive to reflect the heartbeat of our region, elevate the conversations that matter, and be a trusted companion through every headline, every challenge, and every triumph. Our mission is simple: to honor the past, serve the present, and help shape the next century of St. Louis storytelling.